Ana Toro, APR
Independent Public Relations Counselor
Ana Toro is an award-winning, bilingual and bi-cultural strategic communications counselor based in Atlanta, GA. She has an extensive background in marketing communications, social marketing, media, community and government relations. Toro brings 26 years of agency experience in public relations, advertising and marketing.
Toro has worked on a number of corporate brands such as Anheuser-Busch, Chrysler Corporation, Coors Brewing Company, Merial Central America & Caribbean, Philip Morris International, Royal Caribbean, The Shell Company and Volvo Car Corporation, among others. In addition, she has extensive experience working with federal programs such as the National Diabetes Education Program, National Eye Health Education Program, Centers for Disease Control and Prevention’s Travelers’ Health Branch, and Department of Health and Human Services’ Regional Resource Network. Prior joining ICF International, she served as Vice President and co-chair of FH Multicultural for FleishmanHillard, where she reorganized the global practice to better serve clients across multiple industries.
A leading voice and proponent of diversity and inclusion in the public relations industry, Ms. Toro has been interviewed multiple times by industry periodicals on topics of diversity and inclusion and multiculturalism. Media coverage includes: PR Tactics(“The Rick Direction for Success: Q-and-A With Ana Toro” and “Leaders Learning From Leaders); PRWeek(“Atlanta Regional Forum,” “Diverse viewpoints foster conversation,” “Minority shift signifies a new comms era,” and “Connecting Over Culture and Career”); The PRactitioner (“Targeting Diversity”); and El Nuevo Día(“Figura del Momento” –featured as the first Universidad del Sagrado Corazón’s Graduate Program alumna to lead the Puerto Rico Public Relations Association).
Ana is frequently asked to speak at universities and industry conferences on D&I such as the PRSA International Conference, Texas State University’s Mass Communication Week, Alaska Communicators Exchange Conference and the Annual Religion Communicators Council National Convention. In 2015 she wrote the first blog post in Spanish, Reflexiones sobre la diversidad,for the Public Relations Society of America’s (PRSA) blog PRSAY®. She has served as an adjunct professor at the Universidad del Sagrado Corazón and the Inter American University in Puerto Rico where she taught the courses, “Introduction to Public Relations” and “Introduction to Mass Communications.”
Throughout her career, Ana has served on numerous boards and committees, such as the Puerto Rico Public Relations Association, Inter American Federation of Public Relations, Prospanica (formerly, NSHMBA), Latin American Association, PRSA Georgia and PRSA, where she serves today as director at-large and board liaison for the Educational Affairs Committee. She is also engaged with DECA and the PRSA Foundation with whom she serves as executive mentor and public relations campaign program for their international career development conference, and judge for their PRSSA scholarships, respectively.
In 2016, the Puerto Rico Public Relations Association (PRPRA) recognized Toro with their top and first presidential honor, the Fernando Valverde Presidential Award. She is also the recipient of six Excel Awards by the PRPRA and two others by the National Association of Government Communicators. In addition, Ana has been inducted into the Universidad del Sagrado Corazón’s Distinguished Alumni Hall of Fame for her professional trajectory in the field of public relations. She has served as judge for PRSA Gold and Silver Anvil Awards and as CEPR evaluator. One of Ms. Toro’s award-winning campaigns, No a la naturopatía, is featured in Ivelisse Rivera-Almodóvar’s communications book, Más allá de un cóctel: La función social de las relaciones públicas.
Ana has a master’s degree in Public Relations and a bachelor’s degree in Media Writing from the Universidad del Sagrado Corazón in Santurce, Puerto Rico, the leading and most prestigious communication program in the island. Toro also received a certificate from the Fanning Institute and GALEO Institute for Leadership at the University of Georgia for participating in the Community Leadership Program, as well as from Florida State University where she obtained a certificate in Hispanic Marketing from the Center for Hispanic Marketing Communication.