Aniesia Williams serves as Founder and Fractional CMO at AW+CO.
As a respected marketer, journalist, and brand strategist, Aniesia brings more than 18 years of experience across multiple sectors, including entertainment, CPG, healthcare, CSR, and technology. Aniesia’s expertise ranges from executing innovative social marketing campaigns, developing award-winning earned centric strategies for global brands, and advancing brand strategy and earned media opportunities to bring awareness to clinical trials in the African American community and research barriers.
Prior to A/B Partners, Aniesia served as Managing Director, Global Inclusion & Health Equity, and Chief Client & Communications Officer at Solve Innovation Group. Aniesia’s true passion lies in her philanthropic work, ensuring diverse communities have equitable distribution in all aspects of their lives. Her ability to translate value proposition, set success goals for future partnerships at the enterprise level, and ensure action and mutual accountability throughout the engagement is what makes her invaluable to non-profit organizations such as Black Girls Code, The Clinton Foundation, and Code2040. Aniesia is an established speaker, brand influencer, Network Journal’s 40 Under 40 class of 2016, and most recently appointed board member for the PRSA Foundation. She graduated from the University of Phoenix with a Master of Arts degree in management and holds an honors Bachelor of Arts degree in Business from Walden University.