Natan Edelsburg is the Chief Revenue Officer at Muck Rack, a technology platform helping organizations, PR teams and journalists work better together. He’s also the Producer Emeritus of The Shorty Awards honoring the best of social media. Natan is the company’s most tenured employee and has helped bring on customers, including Mastercard, NBCUniversal, Pfizer, Goldman Sachs and more. Natan has been a long-time member of PRSA (launching PRSSA at NYU when he was an undergrad) and served as District Council Chair in 2020. Natan’s a frequent speaker on social media, PR, journalism and the future of TV. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35. He’s moderated panels or given presentations at SXSW, PRWeek, Social Media Week, Collision, Web Summit, Digital Hollywood, PRSA, Ragan’s and Cannes Lions. You can follow him on Twitter and Instagram at @natanedelsburg.