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About the PRSA Foundation

The PRSA Foundation is an independent, 50l (c) 3 charitable foundation which enhances the role of the public relations industry in serving the public good, by raising funds to support scholarships for public relations students,  research projects that impact the practice of public relations, and public education initiatives that build greater awareness among business and government leaders about the role of public relations in serving the public good. Our role is to be a small foundation that serves as catalyst and convenor.		prsa foundation main image
 
2010 PRSA Foundation Update

Letter from the President

Dear Colleagues,

As we enter its 20th year, the PRSA Foundation is well-poised to execute its strategic plan to meet our mission in 2010.  We hope you will join our efforts and share your feedback with us!  We have a terrific, energized and focused board of trustees comprised of senior leaders in the public relations profession.

First quarter is a busy time for the Foundation as we execute the following plans: 

  • The PRSA Foundation will present the Paladin Award at its second annual dinner on Thursday, March 18, 2010.  This year’s award winner is Marcia Silverman, Chair of Ogilvy Public Relations Worldwide. A 29-year veteran of Ogilvy, Marcia has served as Global CEO and was the company’s first present of the Americas. (See the Paladin Award page for more information on Marcia and this fabulous event.) 
  • We plan to announce the launch of our major national project focusing on public confidence in the banking system, partnering with the banking industry, other public relations associations, and PRSA chapters and Sections.

Second quarter, at PRSA’s Leadership Rally, we look forward to rolling out specific services to chapters, districts and sections of PRSA to assist and support fundraising and fiscal management of scholarships.  Particularly during this difficult global recession, financial support of talented public relations students--who represent the future our of profession--is more important than ever.



While looking forward, also we must pause and recognize the work of those who came before us, upon which we continue to build a stronger foundation to serve the industry and the public good.  We owe a tremendous debt of gratitude to Kathy Lewton, APR, Fellow PRSA for her two years of service as President of the PRSA Foundation Board.  Kathy led the Foundation through its reorganization, which was necessary to meet the changing demands of the regulatory organizations with oversight of 501(c)3 organizations.  She is responsible for much of the success we enjoyed these past two years and we salute her for her dedication and service.

If you have not already done so, please consider supporting our work through a personal and/or organizational gift.  Your contribution is tax deductible as a charitable gift and can be made by mailing a check, giving online with a credit card, or by coordinating a stock transfer sale.   

Please join us in making 2010 a year to remember for the Foundation!  I welcome your ideas and opinions.

Sincerely,

Debbie Mason, APR, Fellow PRSA
President, PRSA Foundation Board of Trustees


Research We fund research projects on a national/global scale, that impact the entire public relations profession and its ability to serve the public good. Scholarships We provide financial support to the next generation of professionals who will help the industry serve the public good. Public Education We spearhead initiatives that impact the public good, to demonstrate to business, government and community leaders the role that public relations plays in addressing societal issues.